Imagine that you've created the definitive Web site on a subject -- we'll use skydiving as an example. Your site is so new that it's not even listed on any SERPs yet, so your first step is to submit your site to search engines like Google and Yahoo. The Web pages on your skydiving site include useful information, exciting photographs and helpful links guiding visitors to other resources. Even with the best information about skydiving on the Web, your site may not crack the top page of results on major search engines. When people search for the term "skydiving," they could end up going to inferior Web sites because yours isn't in the top results.
While most search engine companies try to keep their processes a secret, their criteria for high spots on SERPs isn't a complete mystery. Search engines are successful only if they provide a user links to the best Web sites related to the user's search terms. If your site is the best skydiving resource on the Web, it benefits search engines to list the site high up on their SERPs. You just have to find a way to show search engines that your site belongs at the top of the heap. That's where search engine optimization (SEO) comes in -- it's a collection of techniques a webmaster can use to improve his or her site's SERP position.
For some webmasters, site traffic isn't that big a deal -- their sites might be a personal project. But for anyone who uses the Web as a way to make money, it's crucial. Whether the webmaster makes money by selling products on the site or through hosting Web advertisements, more visitors translates into more money. That's why some large companies are willing to spend money on SEO consultants -- they can be a worthy investment if the company's site is ranked higher than competitor sites.
SEO techniques rely on how search engines work. Some are legitimate methods that are a great way to let search engines know your Web page exists. Other techniques aren't good ways to get noticed and might involve exploiting a search engine so that it gives the page a higher ranking.
Communicant do not just say they perform Search Engine Optimisation, they prove it with our customers websites acheiving extremly great results. Not only that, but after research, we seem to charge a tiny proce compared to our competitors.
